SMABS 2004 Jena University
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European Association of Methodology

Department of methodology and evaluation research

Jena University

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Contributions: Abstract

European value map

Hans Bay

The European Social Survey (the ESS) is a new, academic-driven social survey designed to chart and explain the interaction between Europe's changing institutions and the attitudes, beliefs and behaviour patterns of its diverse populations.

The central aim of the ESS is to develop and conduct a systematic study of changing values, attitudes, attributes and behaviour patterns within European policies. Academically driven but designed to feed into key European policy debates, the ESS will try to measure and explain how people's social values, cultural norms and behaviour patterns are distributed, the way in which they differ within and between nations, and the direction and speed at which they are changing.

A two-dimensional map (European Value Map) is constructed upon 21 questions. The questions (named 21-item Basic Human Values Scale, developed by S. Schwartz) are grounded in theory and well tested internationally. The two dimensions in the map are the individual possibilities, and behaviourism in the society.

These two dimensions can be found in all countries when the countries are analysed separately. It is demonstrated that the two dimensions are identical. Therefore the two dimensions are constructed from the total sample. The total sample covers 18 countries and 32,102 respondents. With 18 European countries placed on the European Value Map, a comparison between the European countries becomes possible.